Founder, Independent Chief Marketing Officer, Brand Strategist, and Former Global Head of Brand Strategy at Shell

With over 30 years of experience shaping some of the world's most recognizable brands, Jennifer Layne Welch is a powerhouse in marketing strategy, brand development, and executive leadership. As the Founder of Jennifer Layne Brands and a Partner at the CMO Syndicate, she provides fractional CMO services to high-growth companies, helping them scale with strategic marketing insights.

Before launching her own ventures, Jennifer spent two decades at Shell, where she served as Global Head of Brand Strategy, leading worldwide brand management efforts. Her expertise spans Fortune Global 500 companies, investment decision-making, and brand stewardship at the highest levels.

A proud Texas A&M alum, Jennifer is passionate about mentorship, strategic growth, and elevating brands in competitive markets. She continues to influence the industry through speaking engagements, advisory roles, and board memberships.