Co-founder, ACTvantage | Analytics Expert for Distributors

Senthil Gunasekaran is a data-driven strategist and co-founder of ACTvantage, a company dedicated to helping B2B distributors optimize profitability through actionable analytics. He has spent over 20 years driving growth and improving operational efficiency across the distribution industry. As a thought leader in data analytics, Senthil has developed frameworks that guide distributors in making better business decisions. He is passionate about equipping organizations with the tools to leverage analytics for sustained profitability and competitive advantage.

Senthil is passionate about empowering businesses to harness the power of data for growth and efficiency. He enjoys developing educational resources, authoring industry publications, and mentoring professionals in the B2B sector. His commitment to advancing the distribution industry through data-driven insights continues to fuel his work and inspire the next generation of industry leaders.